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Cyan / Aqua

#00FFFF aka “Tidal Cyan” by Tidal

Cyan / Aqua is a cool medium color with the hex code #00FFFF. Also known as "Tidal Cyan" by Tidal . This vibrant hue can be represented as RGB 0, 255, 255 in digital design or CMYK 100%, 0%, 0%, 0% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Cyan / Aqua color values

HEX
#00FFFF
RGB
0, 255, 255
HSL
180°, 100%, 50%
CMYK
100, 0, 0, 0

Shades & tints

Darker Lighter

About this color

Cyan / Aqua sits at 180° on the color wheel with 100% saturation and 50% lightness, placing it in the cyan segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Cyan / Aqua is rendered as rgb(0, 255, 255), where the green channel leads at 255, with red and blue channels close behind. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Cyan / Aqua translates to a CMYK breakdown of 100C 0M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 100% cyan. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Tidal Cyan.

Color harmonies

Complementary

Split-Complementary

How to use Cyan / Aqua

CSS Variable 

:root {
  --brand-primary: #00FFFF;
  --brand-primary-rgb: 0, 255, 255;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#00FFFF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 100%
M: 0%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(0, 255, 255)
rgba(0, 255, 255, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Cyan / Aqua

1 brand uses this color in their identity

Tidal

Entertainment • In-house Tidal

Brands using similar hue

24 brand s with colors near 180° on the color wheel

Canva logo
Canva
Tiffany & Co. logo
Tiffany & Co.
TikTok logo
TikTok
Zoom logo
Zoom

Frequently asked questions

What color is #00FFFF?
#00FFFF is Cyan / Aqua, a cool medium color with RGB values of 0, 255, 255. It has a hue of 180°, 100% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #00FFFF?
The RGB color code for #00FFFF is rgb(0, 255, 255). This means it contains 0 red, 255 green, and 255 blue in the RGB color model.
Is Cyan / Aqua a warm or cool color?
Cyan / Aqua (#00FFFF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #00FFFF in CSS?
You can use #00FFFF in CSS with: background-color: #00FFFF; or color: #00FFFF; or as an RGB value: rgb(0, 255, 255). For print design, use CMYK: 100%, 0%, 0%, 0%.

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