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Azure Radiance

#0070F3 aka “Vercel Blue” by Vercel

Azure Radiance is a cool medium color with the hex code #0070F3. Also known as "Vercel Blue" by Vercel . This vibrant hue can be represented as RGB 0, 112, 243 in digital design or CMYK 100%, 54%, 0%, 5% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Azure Radiance color values

HEX
#0070F3
RGB
0, 112, 243
HSL
212°, 100%, 48%
CMYK
100, 54, 0, 5

About this color

Azure Radiance sits at 212° on the color wheel with 100% saturation and 48% lightness, placing it in the blue segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Azure Radiance is rendered as rgb(0, 112, 243), where the blue channel is highest at 243, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Azure Radiance translates to a CMYK breakdown of 100C 54M 0Y 5K. With almost no black ink (5%), this color is built almost entirely from process inks: 100% cyan, 54% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Vercel Blue.

How to use Azure Radiance

CSS Variable

:root {
  --brand-primary: #0070F3;
  --brand-primary-rgb: 0, 112, 243;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#0070F3',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 100%
M: 54%
Y: 0%
K: 5%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(0, 112, 243)
rgba(0, 112, 243, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Azure Radiance

1 brand uses this color in their identity

Frequently asked questions

What color is #0070F3?
#0070F3 is Azure Radiance, a cool medium color with RGB values of 0, 112, 243. It has a hue of 212°, 100% saturation, and 48% lightness in the HSL color space.
What is the RGB value of #0070F3?
The RGB color code for #0070F3 is rgb(0, 112, 243). This means it contains 0 red, 112 green, and 243 blue in the RGB color model.
Is Azure Radiance a warm or cool color?
Azure Radiance (#0070F3) is a cool color with a hue between 120-300° on the color wheel.
How do I use #0070F3 in CSS?
You can use #0070F3 in CSS with: background-color: #0070F3; or color: #0070F3; or as an RGB value: rgb(0, 112, 243). For print design, use CMYK: 100%, 54%, 0%, 5%.