Azure Radiance is a
cool medium color with the hex code #0070F3.
Also known as
"Vercel Blue"
by Vercel
.
This vibrant hue can be represented as RGB
0, 112, 243 in digital design or CMYK 100%, 54%, 0%, 5% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Azure Radiance
#0070F3 aka “Vercel Blue” by Vercel
Azure Radiance color values
- HEX
- #0070F3
- RGB
- 0, 112, 243
- HSL
- 212°, 100%, 48%
- CMYK
- 100, 54, 0, 5
Shades & tints
About this color
Azure Radiance sits at 212° on the color wheel with 100% saturation and 48% lightness, placing it in the blue segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Azure Radiance is rendered as rgb(0, 112, 243), where the blue channel is highest at 243, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Azure Radiance translates to a CMYK breakdown of 100C 54M 0Y 5K. With almost no black ink (5%), this color is built almost entirely from process inks: 100% cyan, 54% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Vercel Blue.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Azure Radiance
CSS Variable
:root {
--brand-primary: #0070F3;
--brand-primary-rgb: 0, 112, 243;
} Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#0070F3',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 100%
M: 54%
Y: 0%
K: 5% Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(0, 112, 243)
rgba(0, 112, 243, 0.8) Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Azure Radiance
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 212° on the color wheel
Frequently asked questions
What color is #0070F3?
What is the RGB value of #0070F3?
Is Azure Radiance a warm or cool color?
How do I use #0070F3 in CSS?
background-color: #0070F3; or color: #0070F3; or as an RGB value: rgb(0, 112, 243). For print design, use CMYK: 100%, 54%, 0%, 5%.