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Green Pea

#00573F aka “Beyond Green” by Beyond Meat

Green Pea is a cool dark color with the hex code #00573F. Also known as "Beyond Green" by Beyond Meat . This vibrant hue can be represented as RGB 0, 87, 63 in digital design or CMYK 100%, 0%, 28%, 66% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Green Pea color values

HEX
#00573F
RGB
0, 87, 63
HSL
163°, 100%, 17%
CMYK
100, 0, 28, 66

About this color

Green Pea sits at 163° on the color wheel with 100% saturation and 17% lightness, placing it in the cyan segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Green Pea is rendered as rgb(0, 87, 63), where the green channel leads at 87, with red and blue channels close behind. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Green Pea translates to a CMYK breakdown of 100C 0M 28Y 66K. A substantial black component (66%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. In brand applications, this exact value is specified as Beyond Green.

How to use Green Pea

CSS Variable

:root {
  --brand-primary: #00573F;
  --brand-primary-rgb: 0, 87, 63;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#00573F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 100%
M: 0%
Y: 28%
K: 66%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(0, 87, 63)
rgba(0, 87, 63, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Green Pea

1 brand uses this color in their identity

Frequently asked questions

What color is #00573F?
#00573F is Green Pea, a cool dark color with RGB values of 0, 87, 63. It has a hue of 163°, 100% saturation, and 17% lightness in the HSL color space.
What is the RGB value of #00573F?
The RGB color code for #00573F is rgb(0, 87, 63). This means it contains 0 red, 87 green, and 63 blue in the RGB color model.
Is Green Pea a warm or cool color?
Green Pea (#00573F) is a cool color with a hue between 120-300° on the color wheel.
How do I use #00573F in CSS?
You can use #00573F in CSS with: background-color: #00573F; or color: #00573F; or as an RGB value: rgb(0, 87, 63). For print design, use CMYK: 100%, 0%, 28%, 66%.