Chambray

Q: How do I use #004883 in CSS?

You can use #004883 in CSS with: background-color: #004883; or color: #004883; or as an RGB value: rgb(0, 72, 131). For print design, use CMYK: 100%, 45%, 0%, 49%.

#004883 aka “Pepsi Blue” by Pepsi

Chambray is a cool dark color with the hex code #004883. Also known as "Pepsi Blue" by Pepsi . This vibrant hue can be represented as RGB 0, 72, 131 in digital design or CMYK 100%, 45%, 0%, 49% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Chambray color values

HEX: #004883
RGB: 0, 72, 131
HSL: 207°, 100%, 26%
CMYK: 100, 45, 0, 49

Shades & tints

Darker Lighter

About this color

Chambray sits at 207° on the color wheel with 100% saturation and 26% lightness, placing it in the blue segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Chambray is rendered as rgb(0, 72, 131), where the blue channel is highest at 131, anchoring the color in the cool register. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Chambray translates to a CMYK breakdown of 100C 45M 0Y 49K. With a moderate key (49%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as Pepsi Blue.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Chambray

CSS Variable

:root {
  --brand-primary: #004883;
  --brand-primary-rgb: 0, 72, 131;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#004883',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 100%
M: 45%
Y: 0%
K: 49%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(0, 72, 131)
rgba(0, 72, 131, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Chambray

1 brand uses this color in their identity

Pepsi

Food & Beverage • In-house PepsiCo

Brands using similar hue

24 brand s with colors near 207° on the color wheel

Frequently asked questions

What color is #004883?

#004883 is Chambray, a cool dark color with RGB values of 0, 72, 131. It has a hue of 207°, 100% saturation, and 26% lightness in the HSL color space.

What is the RGB value of #004883?

The RGB color code for #004883 is rgb(0, 72, 131). This means it contains 0 red, 72 green, and 131 blue in the RGB color model.

Is Chambray a warm or cool color?

Chambray (#004883) is a cool color with a hue between 120-300° on the color wheel.

How do I use #004883 in CSS?

You can use #004883 in CSS with: background-color: #004883; or color: #004883; or as an RGB value: rgb(0, 72, 131). For print design, use CMYK: 100%, 45%, 0%, 49%.