Airbnb
Technology • DesignStudio
ab
Lowercase
10 brands
Brands using all-lowercase letterforms in their logo wordmarks. Lowercase typography communicates approachability, modernity, and friendliness.
Amazon
Technology • Turner Duckworth
Coinbase
Finance • In-house Coinbase
Deezer
Entertainment • Koto Studio
Hulu
Entertainment • In-house Hulu
Intel
Technology • Lippincott
Mastercard
Finance • Pentagram
Prime Video
Entertainment • In-house (Amazon)
Slack
Technology • Michael Bierut
Stripe
Technology • In-house Stripe