Mixed Case

10 brands

Brands using non-standard capitalization in their logo wordmarks, such as camelCase or internal capitals. Mixed case creates distinctive, memorable wordmarks.

Apple

Technology • Rob Janoff

Disney+

Entertainment • In-house Disney

Ford

Automotive • In-house Ford

GitHub

Technology • Simon Oxley

Jaguar

Automotive • Gerry McGovern

Technology • In-house LinkedIn

N26

Finance • In-house N26

PayPal

Finance • fuseproject

SoundCloud

Entertainment • In-house SoundCloud

YouTube

Entertainment • In-house (Google)

Other lettering styles

Lowercase Title Case Uppercase