Vivid Orange is a
warm medium color with the hex code #FF9900.
Also known as
"Amazon Orange"
by Amazon
.
This vibrant hue can be represented as RGB
255, 153, 0 in digital design or CMYK 0%, 40%, 100%, 0% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Vivid Orange
#FF9900 aka “Amazon Orange” by Amazon
Vivid Orange Color Values
- HEX
- #FF9900
- RGB
- 255, 153, 0
- HSL
- 36°, 100%, 50%
- CMYK
- 0, 40, 100, 0
Shades & Tints
Darker Lighter
About this color
Vivid Orange sits at 36° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 100% saturation and 50% lightness, this vibrant medium hue balances visibility with restraint.
In digital design, warm colors like Vivid Orange work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.
When using Vivid Orange in print, the CMYK breakdown of 0%, 40%, 100%, 0% ensures accurate color reproduction. The bright CMYK values indicate this color relies on pure inks rather than black, maintaining vibrancy in print.
Color Harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Vivid Orange
CSS Variable
:root {
--brand-primary: #FF9900;
--brand-primary-rgb: 255, 153, 0;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#FF9900',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 40%
Y: 100%
K: 0%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(255, 153, 0)
rgba(255, 153, 0, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Vivid Orange
1 brand uses this color in their identity
Brands Using the Same Hue
9 brand s with colors near 36° on the color wheel
Frequently Asked Questions
What color is #FF9900?
#FF9900 is Vivid Orange, a warm medium color with RGB values of 255, 153, 0. It has a hue of 36°, 100%
saturation, and 50% lightness in the HSL color
space.
What is the RGB value of #FF9900?
The RGB color code for #FF9900 is rgb(255, 153, 0). This means it contains 255 red,
153 green, and 0 blue in the RGB color model.
Is Vivid Orange a warm or cool color?
Vivid Orange (#FF9900) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FF9900 in CSS?
You can use #FF9900 in CSS with:
background-color: #FF9900; or color: #FF9900; or as an RGB value: rgb(255, 153, 0). For print design, use CMYK: 0%, 40%, 100%, 0%.