Carnation is a
warm light color with the hex code #FF5A5F.
Also known as
"Rausch Pink"
by Airbnb
.
This vibrant hue can be represented as RGB
255, 90, 95 in digital design or CMYK 0%, 65%, 63%, 0% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Carnation
#FF5A5F aka “Rausch Pink” by Airbnb
Carnation color values
- HEX
- #FF5A5F
- RGB
- 255, 90, 95
- HSL
- 358°, 100%, 68%
- CMYK
- 0, 65, 63, 0
Shades & tints
Darker Lighter
About this color
Carnation sits at 358° on the color wheel with 100% saturation and 68% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Carnation is rendered as rgb(255, 90, 95), where the red channel dominates at 255, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Carnation translates to a CMYK breakdown of 0C 65M 63Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 65% magenta, 63% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Rausch Pink.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Carnation
CSS Variable
:root {
--brand-primary: #FF5A5F;
--brand-primary-rgb: 255, 90, 95;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#FF5A5F',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 65%
Y: 63%
K: 0%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(255, 90, 95)
rgba(255, 90, 95, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #FF5A5F?
#FF5A5F is Carnation, a warm light color with RGB values of 255, 90, 95. It has a hue of 358°, 100%
saturation, and 68% lightness in the HSL color
space.
What is the RGB value of #FF5A5F?
The RGB color code for #FF5A5F is rgb(255, 90, 95). This means it contains 255 red,
90 green, and 95 blue in the RGB color model.
Is Carnation a warm or cool color?
Carnation (#FF5A5F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FF5A5F in CSS?
You can use #FF5A5F in CSS with:
background-color: #FF5A5F; or color: #FF5A5F; or as an RGB value: rgb(255, 90, 95). For print design, use CMYK: 0%, 65%, 63%, 0%.