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Texas Rose

#FAAD4D aka “Wix Amber” by Wix

Texas Rose is a warm light color with the hex code #FAAD4D. Also known as "Wix Amber" by Wix . This vibrant hue can be represented as RGB 250, 173, 77 in digital design or CMYK 0%, 31%, 69%, 2% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Texas Rose color values

HEX
#FAAD4D
RGB
250, 173, 77
HSL
33°, 95%, 64%
CMYK
0, 31, 69, 2

About this color

Texas Rose sits at 33° on the color wheel with 95% saturation and 64% lightness, placing it in the orange-red segment of the spectrum. With saturation at 95%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Texas Rose is rendered as rgb(250, 173, 77), where the red channel dominates at 250, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Texas Rose translates to a CMYK breakdown of 0C 31M 69Y 2K. With almost no black ink (2%), this color is built almost entirely from process inks: 31% magenta, 69% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Wix Amber.

How to use Texas Rose

CSS Variable

:root {
  --brand-primary: #FAAD4D;
  --brand-primary-rgb: 250, 173, 77;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#FAAD4D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 31%
Y: 69%
K: 2%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(250, 173, 77)
rgba(250, 173, 77, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Texas Rose

1 brand uses this color in their identity

Frequently asked questions

What color is #FAAD4D?
#FAAD4D is Texas Rose, a warm light color with RGB values of 250, 173, 77. It has a hue of 33°, 95% saturation, and 64% lightness in the HSL color space.
What is the RGB value of #FAAD4D?
The RGB color code for #FAAD4D is rgb(250, 173, 77). This means it contains 250 red, 173 green, and 77 blue in the RGB color model.
Is Texas Rose a warm or cool color?
Texas Rose (#FAAD4D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FAAD4D in CSS?
You can use #FAAD4D in CSS with: background-color: #FAAD4D; or color: #FAAD4D; or as an RGB value: rgb(250, 173, 77). For print design, use CMYK: 0%, 31%, 69%, 2%.