Selective Yellow is a
warm medium color with the hex code #F7B600.
Also known as
"Visa Gold"
by Visa
.
This vibrant hue can be represented as RGB
247, 182, 0 in digital design or CMYK 0%, 26%, 100%, 3% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Selective Yellow
#F7B600 aka “Visa Gold” by Visa
Selective Yellow color values
- HEX
- #F7B600
- RGB
- 247, 182, 0
- HSL
- 44°, 100%, 48%
- CMYK
- 0, 26, 100, 3
Shades & tints
Darker Lighter
About this color
Selective Yellow sits at 44° on the color wheel with 100% saturation and 48% lightness, placing it in the orange-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Selective Yellow is rendered as rgb(247, 182, 0), where the red channel dominates at 247, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Selective Yellow translates to a CMYK breakdown of 0C 26M 100Y 3K. With almost no black ink (3%), this color is built almost entirely from process inks: 26% magenta, 100% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Visa Gold.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Selective Yellow
CSS Variable
:root {
--brand-primary: #F7B600;
--brand-primary-rgb: 247, 182, 0;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#F7B600',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 26%
Y: 100%
K: 3%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(247, 182, 0)
rgba(247, 182, 0, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Selective Yellow
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 44° on the color wheel
Frequently asked questions
What color is #F7B600?
#F7B600 is Selective Yellow, a warm medium color with RGB values of 247, 182, 0. It has a hue of 44°, 100%
saturation, and 48% lightness in the HSL color
space.
What is the RGB value of #F7B600?
The RGB color code for #F7B600 is rgb(247, 182, 0). This means it contains 247 red,
182 green, and 0 blue in the RGB color model.
Is Selective Yellow a warm or cool color?
Selective Yellow (#F7B600) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F7B600 in CSS?
You can use #F7B600 in CSS with:
background-color: #F7B600; or color: #F7B600; or as an RGB value: rgb(247, 182, 0). For print design, use CMYK: 0%, 26%, 100%, 3%.