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Alizarin Crimson

#F04248

Alizarin Crimson is a warm light color with the hex code #F04248. This vibrant hue can be represented as RGB 240, 66, 72 in digital design or CMYK 0%, 73%, 70%, 6% for print applications. Find matching Pantone color.

Alizarin Crimson color values

HEX
#F04248
RGB
240, 66, 72
HSL
358°, 85%, 60%
CMYK
0, 73, 70, 6

About this color

Alizarin Crimson sits at 358° on the color wheel with 85% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 85%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Alizarin Crimson is rendered as rgb(240, 66, 72), where the red channel dominates at 240, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Alizarin Crimson translates to a CMYK breakdown of 0C 73M 70Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (73%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Alizarin Crimson

CSS Variable

:root {
  --brand-primary: #F04248;
  --brand-primary-rgb: 240, 66, 72;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#F04248',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 73%
Y: 70%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(240, 66, 72)
rgba(240, 66, 72, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #F04248?
#F04248 is Alizarin Crimson, a warm light color with RGB values of 240, 66, 72. It has a hue of 358°, 85% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #F04248?
The RGB color code for #F04248 is rgb(240, 66, 72). This means it contains 240 red, 66 green, and 72 blue in the RGB color model.
Is Alizarin Crimson a warm or cool color?
Alizarin Crimson (#F04248) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F04248 in CSS?
You can use #F04248 in CSS with: background-color: #F04248; or color: #F04248; or as an RGB value: rgb(240, 66, 72). For print design, use CMYK: 0%, 73%, 70%, 6%.