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Amaranth

#E91655

Amaranth is a warm medium color with the hex code #E91655. This vibrant hue can be represented as RGB 233, 22, 85 in digital design or CMYK 0%, 91%, 64%, 9% for print applications. Find matching Pantone color.

Amaranth color values

HEX
#E91655
RGB
233, 22, 85
HSL
342°, 83%, 50%
CMYK
0, 91, 64, 9

About this color

Amaranth sits at 342° on the color wheel with 83% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 83%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amaranth is rendered as rgb(233, 22, 85), where the red channel dominates at 233, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Amaranth translates to a CMYK breakdown of 0C 91M 64Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its magenta ink content (91%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amaranth

CSS Variable

:root {
  --brand-primary: #E91655;
  --brand-primary-rgb: 233, 22, 85;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E91655',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 91%
Y: 64%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(233, 22, 85)
rgba(233, 22, 85, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #E91655?
#E91655 is Amaranth, a warm medium color with RGB values of 233, 22, 85. It has a hue of 342°, 83% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #E91655?
The RGB color code for #E91655 is rgb(233, 22, 85). This means it contains 233 red, 22 green, and 85 blue in the RGB color model.
Is Amaranth a warm or cool color?
Amaranth (#E91655) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E91655 in CSS?
You can use #E91655 in CSS with: background-color: #E91655; or color: #E91655; or as an RGB value: rgb(233, 22, 85). For print design, use CMYK: 0%, 91%, 64%, 9%.