Skip to main content

Crimson

#E71848

Crimson is a warm medium color with the hex code #E71848. This vibrant hue can be represented as RGB 231, 24, 72 in digital design or CMYK 0%, 90%, 69%, 9% for print applications. Find matching Pantone color.

Crimson color values

HEX
#E71848
RGB
231, 24, 72
HSL
346°, 81%, 50%
CMYK
0, 90, 69, 9

Shades & tints

Darker Lighter

About this color

Crimson sits at 346° on the color wheel with 81% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 81%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Crimson is rendered as rgb(231, 24, 72), where the red channel dominates at 231, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Crimson translates to a CMYK breakdown of 0C 90M 69Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its magenta ink content (90%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Crimson

CSS Variable 

:root {
  --brand-primary: #E71848;
  --brand-primary-rgb: 231, 24, 72;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#E71848',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 90%
Y: 69%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(231, 24, 72)
rgba(231, 24, 72, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 346° on the color wheel

Cartier logo
Cartier
Vans logo
Vans
Bugatti logo
Bugatti
Red Bull logo
Red Bull

Frequently asked questions

What color is #E71848?
#E71848 is Crimson, a warm medium color with RGB values of 231, 24, 72. It has a hue of 346°, 81% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #E71848?
The RGB color code for #E71848 is rgb(231, 24, 72). This means it contains 231 red, 24 green, and 72 blue in the RGB color model.
Is Crimson a warm or cool color?
Crimson (#E71848) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E71848 in CSS?
You can use #E71848 in CSS with: background-color: #E71848; or color: #E71848; or as an RGB value: rgb(231, 24, 72). For print design, use CMYK: 0%, 90%, 69%, 9%.

Color tools