Amaranth

Q: How do I use #E61949 in CSS?

You can use #E61949 in CSS with: background-color: #E61949; or color: #E61949; or as an RGB value: rgb(230, 25, 73). For print design, use CMYK: 0%, 89%, 68%, 10%.

#E61949

Amaranth is a warm medium color with the hex code #E61949. This vibrant hue can be represented as RGB 230, 25, 73 in digital design or CMYK 0%, 89%, 68%, 10% for print applications. Find matching Pantone color.

Amaranth color values

HEX: #E61949
RGB: 230, 25, 73
HSL: 346°, 80%, 50%
CMYK: 0, 89, 68, 10

Shades & tints

Darker Lighter

About this color

Amaranth sits at 346° on the color wheel with 80% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 80%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amaranth is rendered as rgb(230, 25, 73), where the red channel dominates at 230, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Amaranth translates to a CMYK breakdown of 0C 89M 68Y 10K. The low-to-moderate black value (10%) means the color's character in print comes primarily from its magenta ink content (89%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Amaranth

CSS Variable

:root {
  --brand-primary: #E61949;
  --brand-primary-rgb: 230, 25, 73;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E61949',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 89%
Y: 68%
K: 10%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(230, 25, 73)
rgba(230, 25, 73, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 346° on the color wheel

Frequently asked questions

What color is #E61949?

#E61949 is Amaranth, a warm medium color with RGB values of 230, 25, 73. It has a hue of 346°, 80% saturation, and 50% lightness in the HSL color space.

What is the RGB value of #E61949?

The RGB color code for #E61949 is rgb(230, 25, 73). This means it contains 230 red, 25 green, and 73 blue in the RGB color model.

Is Amaranth a warm or cool color?

Amaranth (#E61949) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #E61949 in CSS?

You can use #E61949 in CSS with: background-color: #E61949; or color: #E61949; or as an RGB value: rgb(230, 25, 73). For print design, use CMYK: 0%, 89%, 68%, 10%.