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Torch Red

#E60023 aka “Pinterest Red” by Pinterest

Torch Red is a warm medium color with the hex code #E60023. Also known as "Pinterest Red" by Pinterest . This vibrant hue can be represented as RGB 230, 0, 35 in digital design or CMYK 0%, 100%, 85%, 10% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Torch Red color values

HEX
#E60023
RGB
230, 0, 35
HSL
351°, 100%, 45%
CMYK
0, 100, 85, 10

Shades & tints

Darker Lighter

About this color

Torch Red sits at 351° on the color wheel with 100% saturation and 45% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Torch Red is rendered as rgb(230, 0, 35), where the red channel dominates at 230, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Torch Red translates to a CMYK breakdown of 0C 100M 85Y 10K. The low-to-moderate black value (10%) means the color's character in print comes primarily from its magenta ink content (100%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Pinterest Red.

Color harmonies

Complementary

Split-Complementary

How to use Torch Red

CSS Variable 

:root {
  --brand-primary: #E60023;
  --brand-primary-rgb: 230, 0, 35;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#E60023',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 85%
K: 10%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(230, 0, 35)
rgba(230, 0, 35, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Torch Red

1 brand uses this color in their identity

Pinterest

Technology • Michael Deal

Brands using similar hue

24 brand s with colors near 351° on the color wheel

Lululemon logo
Lululemon
New Balance logo
New Balance
Porsche logo
Porsche
Tommy Hilfiger logo
Tommy Hilfiger

Frequently asked questions

What color is #E60023?
#E60023 is Torch Red, a warm medium color with RGB values of 230, 0, 35. It has a hue of 351°, 100% saturation, and 45% lightness in the HSL color space.
What is the RGB value of #E60023?
The RGB color code for #E60023 is rgb(230, 0, 35). This means it contains 230 red, 0 green, and 35 blue in the RGB color model.
Is Torch Red a warm or cool color?
Torch Red (#E60023) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E60023 in CSS?
You can use #E60023 in CSS with: background-color: #E60023; or color: #E60023; or as an RGB value: rgb(230, 0, 35). For print design, use CMYK: 0%, 100%, 85%, 10%.

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