Skip to main content

Alizarin Crimson

#E4002B aka “KFC Red” by KFC

Alizarin Crimson is a warm medium color with the hex code #E4002B. Also known as "KFC Red" by KFC . This vibrant hue can be represented as RGB 228, 0, 43 in digital design or CMYK 0%, 100%, 81%, 11% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Alizarin Crimson color values

HEX
#E4002B
RGB
228, 0, 43
HSL
349°, 100%, 45%
CMYK
0, 100, 81, 11

Shades & tints

Darker Lighter

About this color

Alizarin Crimson sits at 349° on the color wheel with 100% saturation and 45% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Alizarin Crimson is rendered as rgb(228, 0, 43), where the red channel dominates at 228, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Alizarin Crimson translates to a CMYK breakdown of 0C 100M 81Y 11K. The low-to-moderate black value (11%) means the color's character in print comes primarily from its magenta ink content (100%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as KFC Red.

Color harmonies

Complementary

Split-Complementary

How to use Alizarin Crimson

CSS Variable 

:root {
  --brand-primary: #E4002B;
  --brand-primary-rgb: 228, 0, 43;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#E4002B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 81%
K: 11%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(228, 0, 43)
rgba(228, 0, 43, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Alizarin Crimson

1 brand uses this color in their identity

KFC

Food & Beverage • Grand Army

Brands using similar hue

24 brand s with colors near 349° on the color wheel

Lululemon logo
Lululemon
New Balance logo
New Balance
TikTok logo
TikTok
Tommy Hilfiger logo
Tommy Hilfiger

Frequently asked questions

What color is #E4002B?
#E4002B is Alizarin Crimson, a warm medium color with RGB values of 228, 0, 43. It has a hue of 349°, 100% saturation, and 45% lightness in the HSL color space.
What is the RGB value of #E4002B?
The RGB color code for #E4002B is rgb(228, 0, 43). This means it contains 228 red, 0 green, and 43 blue in the RGB color model.
Is Alizarin Crimson a warm or cool color?
Alizarin Crimson (#E4002B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E4002B in CSS?
You can use #E4002B in CSS with: background-color: #E4002B; or color: #E4002B; or as an RGB value: rgb(228, 0, 43). For print design, use CMYK: 0%, 100%, 81%, 11%.

Color tools