Cerise Red is a
warm medium color with the hex code #E1306C.
Also known as
"Instagram Pink"
by Instagram
.
This vibrant hue can be represented as RGB
225, 48, 108 in digital design or CMYK 0%, 79%, 52%, 12% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Cerise Red
#E1306C aka “Instagram Pink” by Instagram
Cerise Red color values
- HEX
- #E1306C
- RGB
- 225, 48, 108
- HSL
- 340°, 75%, 54%
- CMYK
- 0, 79, 52, 12
Shades & tints
Darker Lighter
About this color
Cerise Red sits at 340° on the color wheel with 75% saturation and 54% lightness, placing it in the magenta-red segment of the spectrum. At 75% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Cerise Red is rendered as rgb(225, 48, 108), where the red channel dominates at 225, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Cerise Red translates to a CMYK breakdown of 0C 79M 52Y 12K. The low-to-moderate black value (12%) means the color's character in print comes primarily from its magenta ink content (79%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Instagram Pink.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Cerise Red
CSS Variable
:root {
--brand-primary: #E1306C;
--brand-primary-rgb: 225, 48, 108;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#E1306C',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 79%
Y: 52%
K: 12%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(225, 48, 108)
rgba(225, 48, 108, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Cerise Red
1 brand uses this color in their identity
Frequently asked questions
What color is #E1306C?
#E1306C is Cerise Red, a warm medium color with RGB values of 225, 48, 108. It has a hue of 340°, 75%
saturation, and 54% lightness in the HSL color
space.
What is the RGB value of #E1306C?
The RGB color code for #E1306C is rgb(225, 48, 108). This means it contains 225 red,
48 green, and 108 blue in the RGB color model.
Is Cerise Red a warm or cool color?
Cerise Red (#E1306C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E1306C in CSS?
You can use #E1306C in CSS with:
background-color: #E1306C; or color: #E1306C; or as an RGB value: rgb(225, 48, 108). For print design, use CMYK: 0%, 79%, 52%, 12%.