Raspberry

Q: How do I use #E01E5A in CSS?

You can use #E01E5A in CSS with: background-color: #E01E5A; or color: #E01E5A; or as an RGB value: rgb(224, 30, 90). For print design, use CMYK: 0%, 87%, 60%, 12%.

#E01E5A aka “Red” by Slack

Raspberry is a warm medium color with the hex code #E01E5A. Also known as "Red" by Slack . This vibrant hue can be represented as RGB 224, 30, 90 in digital design or CMYK 0%, 87%, 60%, 12% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Raspberry Color Values

HEX: #E01E5A
RGB: 224, 30, 90
HSL: 341°, 76%, 50%
CMYK: 0, 87, 60, 12

Shades & Tints

Darker Lighter

About this color

Raspberry sits at 341° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 76% saturation and 50% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Raspberry work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Raspberry in print, the CMYK breakdown of 0%, 87%, 60%, 12% ensures accurate color reproduction. The bright CMYK values indicate this color relies on pure inks rather than black, maintaining vibrancy in print.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Raspberry

CSS Variable

:root {
  --brand-primary: #E01E5A;
  --brand-primary-rgb: 224, 30, 90;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E01E5A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 87%
Y: 60%
K: 12%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(224, 30, 90)
rgba(224, 30, 90, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Raspberry

1 brand uses this color in their identity

Slack

Technology • Michael Bierut

Brands Using the Same Hue

8 brand s with colors near 341° on the color wheel

Frequently Asked Questions

What color is #E01E5A?

#E01E5A is Raspberry, a warm medium color with RGB values of 224, 30, 90. It has a hue of 341°, 76% saturation, and 50% lightness in the HSL color space.

What is the RGB value of #E01E5A?

The RGB color code for #E01E5A is rgb(224, 30, 90). This means it contains 224 red, 30 green, and 90 blue in the RGB color model.

Is Raspberry a warm or cool color?

Raspberry (#E01E5A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #E01E5A in CSS?

You can use #E01E5A in CSS with: background-color: #E01E5A; or color: #E01E5A; or as an RGB value: rgb(224, 30, 90). For print design, use CMYK: 0%, 87%, 60%, 12%.