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Charm

#CC668A

Charm is a warm light color with the hex code #CC668A. This moderately saturated hue can be represented as RGB 204, 102, 138 in digital design or CMYK 0%, 50%, 32%, 20% for print applications. Find matching Pantone color.

Charm color values

HEX
#CC668A
RGB
204, 102, 138
HSL
339°, 50%, 60%
CMYK
0, 50, 32, 20

About this color

Charm sits at 339° on the color wheel with 50% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Charm is rendered as rgb(204, 102, 138), where the red channel dominates at 204, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Charm translates to a CMYK breakdown of 0C 50M 32Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its magenta ink content (50%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Charm

CSS Variable

:root {
  --brand-primary: #CC668A;
  --brand-primary-rgb: 204, 102, 138;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#CC668A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 50%
Y: 32%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(204, 102, 138)
rgba(204, 102, 138, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #CC668A?
#CC668A is Charm, a warm light color with RGB values of 204, 102, 138. It has a hue of 339°, 50% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #CC668A?
The RGB color code for #CC668A is rgb(204, 102, 138). This means it contains 204 red, 102 green, and 138 blue in the RGB color model.
Is Charm a warm or cool color?
Charm (#CC668A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #CC668A in CSS?
You can use #CC668A in CSS with: background-color: #CC668A; or color: #CC668A; or as an RGB value: rgb(204, 102, 138). For print design, use CMYK: 0%, 50%, 32%, 20%.