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Charm

#C66C8D

Charm is a warm light color with the hex code #C66C8D. This moderately saturated hue can be represented as RGB 198, 108, 141 in digital design or CMYK 0%, 45%, 29%, 22% for print applications. Find matching Pantone color.

Charm color values

HEX
#C66C8D
RGB
198, 108, 141
HSL
338°, 44%, 60%
CMYK
0, 45, 29, 22

Shades & tints

Darker Lighter

About this color

Charm sits at 338° on the color wheel with 44% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. The moderate 44% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Charm is rendered as rgb(198, 108, 141), where the red channel dominates at 198, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Charm translates to a CMYK breakdown of 0C 45M 29Y 22K. The low-to-moderate black value (22%) means the color's character in print comes primarily from its magenta ink content (45%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Charm

CSS Variable 

:root {
  --brand-primary: #C66C8D;
  --brand-primary-rgb: 198, 108, 141;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#C66C8D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 45%
Y: 29%
K: 22%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(198, 108, 141)
rgba(198, 108, 141, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 338° on the color wheel

Instagram logo
Instagram
LG logo
LG
Slack logo
Slack
Elastic logo
Elastic

Frequently asked questions

What color is #C66C8D?
#C66C8D is Charm, a warm light color with RGB values of 198, 108, 141. It has a hue of 338°, 44% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #C66C8D?
The RGB color code for #C66C8D is rgb(198, 108, 141). This means it contains 198 red, 108 green, and 141 blue in the RGB color model.
Is Charm a warm or cool color?
Charm (#C66C8D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #C66C8D in CSS?
You can use #C66C8D in CSS with: background-color: #C66C8D; or color: #C66C8D; or as an RGB value: rgb(198, 108, 141). For print design, use CMYK: 0%, 45%, 29%, 22%.

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