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Lavender

#C49CFC

Lavender is a cool light color with the hex code #C49CFC. This vibrant hue can be represented as RGB 196, 156, 252 in digital design or CMYK 22%, 38%, 0%, 1% for print applications. Find matching Pantone color.

Lavender color values

HEX
#C49CFC
RGB
196, 156, 252
HSL
265°, 94%, 80%
CMYK
22, 38, 0, 1

About this color

Lavender sits at 265° on the color wheel with 94% saturation and 80% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 94%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Lavender is rendered as rgb(196, 156, 252), where the blue channel is highest at 252, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Lavender translates to a CMYK breakdown of 22C 38M 0Y 1K. With almost no black ink (1%), this color is built almost entirely from process inks: 22% cyan, 38% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Lavender

CSS Variable

:root {
  --brand-primary: #C49CFC;
  --brand-primary-rgb: 196, 156, 252;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#C49CFC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 22%
M: 38%
Y: 0%
K: 1%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(196, 156, 252)
rgba(196, 156, 252, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 265° on the color wheel

Frequently asked questions

What color is #C49CFC?
#C49CFC is Lavender, a cool light color with RGB values of 196, 156, 252. It has a hue of 265°, 94% saturation, and 80% lightness in the HSL color space.
What is the RGB value of #C49CFC?
The RGB color code for #C49CFC is rgb(196, 156, 252). This means it contains 196 red, 156 green, and 252 blue in the RGB color model.
Is Lavender a warm or cool color?
Lavender (#C49CFC) is a cool color with a hue between 120-300° on the color wheel.
How do I use #C49CFC in CSS?
You can use #C49CFC in CSS with: background-color: #C49CFC; or color: #C49CFC; or as an RGB value: rgb(196, 156, 252). For print design, use CMYK: 22%, 38%, 0%, 1%.