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Gold

#BF9540

Gold is a warm medium color with the hex code #BF9540. This moderately saturated hue can be represented as RGB 191, 149, 64 in digital design or CMYK 0%, 22%, 66%, 25% for print applications. Find matching Pantone color.

Gold Color Values

HEX
#BF9540
RGB
191, 149, 64
HSL
40°, 50%, 50%
CMYK
0, 22, 66, 25

About this color

Gold sits at 40° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 50% saturation and 50% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, warm colors like Gold work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Gold in print, the CMYK breakdown of 0%, 22%, 66%, 25% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Gold

CSS Variable

:root {
  --brand-primary: #BF9540;
  --brand-primary-rgb: 191, 149, 64;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BF9540',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 22%
Y: 66%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(191, 149, 64)
rgba(191, 149, 64, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

9 brand s with colors near 40° on the color wheel

Frequently Asked Questions

What color is #BF9540?
#BF9540 is Gold, a warm medium color with RGB values of 191, 149, 64. It has a hue of 40°, 50% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #BF9540?
The RGB color code for #BF9540 is rgb(191, 149, 64). This means it contains 191 red, 149 green, and 64 blue in the RGB color model.
Is Gold a warm or cool color?
Gold (#BF9540) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BF9540 in CSS?
You can use #BF9540 in CSS with: background-color: #BF9540; or color: #BF9540; or as an RGB value: rgb(191, 149, 64). For print design, use CMYK: 0%, 22%, 66%, 25%.