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Medium Red Violet

#BE4694

Medium Red Violet is a warm medium color with the hex code #BE4694. This moderately saturated hue can be represented as RGB 190, 70, 148 in digital design or CMYK 0%, 63%, 22%, 25% for print applications. Find matching Pantone color.

Medium Red Violet color values

HEX
#BE4694
RGB
190, 70, 148
HSL
321°, 48%, 51%
CMYK
0, 63, 22, 25

About this color

Medium Red Violet sits at 321° on the color wheel with 48% saturation and 51% lightness, placing it in the magenta-red segment of the spectrum. The moderate 48% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Medium Red Violet is rendered as rgb(190, 70, 148), where the red channel dominates at 190, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Medium Red Violet translates to a CMYK breakdown of 0C 63M 22Y 25K. The low-to-moderate black value (25%) means the color's character in print comes primarily from its magenta ink content (63%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Medium Red Violet

CSS Variable

:root {
  --brand-primary: #BE4694;
  --brand-primary-rgb: 190, 70, 148;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BE4694',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 63%
Y: 22%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(190, 70, 148)
rgba(190, 70, 148, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 321° on the color wheel

Frequently asked questions

What color is #BE4694?
#BE4694 is Medium Red Violet, a warm medium color with RGB values of 190, 70, 148. It has a hue of 321°, 48% saturation, and 51% lightness in the HSL color space.
What is the RGB value of #BE4694?
The RGB color code for #BE4694 is rgb(190, 70, 148). This means it contains 190 red, 70 green, and 148 blue in the RGB color model.
Is Medium Red Violet a warm or cool color?
Medium Red Violet (#BE4694) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BE4694 in CSS?
You can use #BE4694 in CSS with: background-color: #BE4694; or color: #BE4694; or as an RGB value: rgb(190, 70, 148). For print design, use CMYK: 0%, 63%, 22%, 25%.