Plum is a
warm medium color with the hex code #973575.
This moderately saturated hue can be represented as RGB
151, 53, 117 in digital design or CMYK 0%, 65%, 23%, 41% for print applications.
Find matching Pantone color.
Plum
#973575
Plum color values
- HEX
- #973575
- RGB
- 151, 53, 117
- HSL
- 321°, 48%, 40%
- CMYK
- 0, 65, 23, 41
Shades & tints
Darker Lighter
About this color
Plum sits at 321° on the color wheel with 48% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. The moderate 48% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Plum is rendered as rgb(151, 53, 117), where the red channel dominates at 151, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.
For print, Plum translates to a CMYK breakdown of 0C 65M 23Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Plum
CSS Variable
:root {
--brand-primary: #973575;
--brand-primary-rgb: 151, 53, 117;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#973575',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 65%
Y: 23%
K: 41%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(151, 53, 117)
rgba(151, 53, 117, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #973575?
#973575 is Plum, a warm medium color with RGB values of 151, 53, 117. It has a hue of 321°, 48%
saturation, and 40% lightness in the HSL color
space.
What is the RGB value of #973575?
The RGB color code for #973575 is rgb(151, 53, 117). This means it contains 151 red,
53 green, and 117 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#973575) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #973575 in CSS?
You can use #973575 in CSS with:
background-color: #973575; or color: #973575; or as an RGB value: rgb(151, 53, 117). For print design, use CMYK: 0%, 65%, 23%, 41%.