Skip to main content

Violet Eggplant

#BD00A4

Violet Eggplant is a warm dark color with the hex code #BD00A4. This vibrant hue can be represented as RGB 189, 0, 164 in digital design or CMYK 0%, 100%, 13%, 26% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#BD00A4
RGB
189, 0, 164
HSL
308°, 100%, 37%
CMYK
0, 100, 13, 26

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 308° on the color wheel with 100% saturation and 37% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Violet Eggplant is rendered as rgb(189, 0, 164), where the red channel dominates at 189, though the other channels keep the hue balanced. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Violet Eggplant translates to a CMYK breakdown of 0C 100M 13Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #BD00A4;
  --brand-primary-rgb: 189, 0, 164;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BD00A4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 13%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(189, 0, 164)
rgba(189, 0, 164, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 308° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Nubank logo
Nubank

Frequently asked questions

What color is #BD00A4?
#BD00A4 is Violet Eggplant, a warm dark color with RGB values of 189, 0, 164. It has a hue of 308°, 100% saturation, and 37% lightness in the HSL color space.
What is the RGB value of #BD00A4?
The RGB color code for #BD00A4 is rgb(189, 0, 164). This means it contains 189 red, 0 green, and 164 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#BD00A4) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD00A4 in CSS?
You can use #BD00A4 in CSS with: background-color: #BD00A4; or color: #BD00A4; or as an RGB value: rgb(189, 0, 164). For print design, use CMYK: 0%, 100%, 13%, 26%.

Color tools