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Purple Heart

#7800BD

Purple Heart is a cool dark color with the hex code #7800BD. This vibrant hue can be represented as RGB 120, 0, 189 in digital design or CMYK 37%, 100%, 0%, 26% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#7800BD
RGB
120, 0, 189
HSL
278°, 100%, 37%
CMYK
37, 100, 0, 26

About this color

Purple Heart sits at 278° on the color wheel with 100% saturation and 37% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(120, 0, 189), where the blue channel is highest at 189, producing a strongly blue character. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Purple Heart translates to a CMYK breakdown of 37C 100M 0Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #7800BD;
  --brand-primary-rgb: 120, 0, 189;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7800BD',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 37%
M: 100%
Y: 0%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(120, 0, 189)
rgba(120, 0, 189, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 278° on the color wheel

Frequently asked questions

What color is #7800BD?
#7800BD is Purple Heart, a cool dark color with RGB values of 120, 0, 189. It has a hue of 278°, 100% saturation, and 37% lightness in the HSL color space.
What is the RGB value of #7800BD?
The RGB color code for #7800BD is rgb(120, 0, 189). This means it contains 120 red, 0 green, and 189 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#7800BD) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7800BD in CSS?
You can use #7800BD in CSS with: background-color: #7800BD; or color: #7800BD; or as an RGB value: rgb(120, 0, 189). For print design, use CMYK: 37%, 100%, 0%, 26%.