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Red Violet

#BD008E

Red Violet is a warm dark color with the hex code #BD008E. This vibrant hue can be represented as RGB 189, 0, 142 in digital design or CMYK 0%, 100%, 25%, 26% for print applications. Find matching Pantone color.

Red Violet color values

HEX
#BD008E
RGB
189, 0, 142
HSL
315°, 100%, 37%
CMYK
0, 100, 25, 26

Shades & tints

Darker Lighter

About this color

Red Violet sits at 315° on the color wheel with 100% saturation and 37% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Red Violet is rendered as rgb(189, 0, 142), where the red channel dominates at 189, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Red Violet translates to a CMYK breakdown of 0C 100M 25Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Red Violet

CSS Variable 

:root {
  --brand-primary: #BD008E;
  --brand-primary-rgb: 189, 0, 142;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BD008E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 25%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(189, 0, 142)
rgba(189, 0, 142, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 315° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram

Frequently asked questions

What color is #BD008E?
#BD008E is Red Violet, a warm dark color with RGB values of 189, 0, 142. It has a hue of 315°, 100% saturation, and 37% lightness in the HSL color space.
What is the RGB value of #BD008E?
The RGB color code for #BD008E is rgb(189, 0, 142). This means it contains 189 red, 0 green, and 142 blue in the RGB color model.
Is Red Violet a warm or cool color?
Red Violet (#BD008E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD008E in CSS?
You can use #BD008E in CSS with: background-color: #BD008E; or color: #BD008E; or as an RGB value: rgb(189, 0, 142). For print design, use CMYK: 0%, 100%, 25%, 26%.

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