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Plum

#66004C

Plum is a warm dark color with the hex code #66004C. This vibrant hue can be represented as RGB 102, 0, 76 in digital design or CMYK 0%, 100%, 25%, 60% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#66004C
RGB
102, 0, 76
HSL
315°, 100%, 20%
CMYK
0, 100, 25, 60

Shades & Tints

Darker Lighter

About this color

Plum sits at 315° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 100% saturation and 20% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 0%, 100%, 25%, 60% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #66004C;
  --brand-primary-rgb: 102, 0, 76;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#66004C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 25%
K: 60%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(102, 0, 76)
rgba(102, 0, 76, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently Asked Questions

What color is #66004C?
#66004C is Plum, a warm dark color with RGB values of 102, 0, 76. It has a hue of 315°, 100% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #66004C?
The RGB color code for #66004C is rgb(102, 0, 76). This means it contains 102 red, 0 green, and 76 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#66004C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #66004C in CSS?
You can use #66004C in CSS with: background-color: #66004C; or color: #66004C; or as an RGB value: rgb(102, 0, 76). For print design, use CMYK: 0%, 100%, 25%, 60%.

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