East Side

Q: How do I use #BC90D5 in CSS?

You can use #BC90D5 in CSS with: background-color: #BC90D5; or color: #BC90D5; or as an RGB value: rgb(188, 144, 213). For print design, use CMYK: 12%, 32%, 0%, 16%.

#BC90D5

East Side is a cool light color with the hex code #BC90D5. This moderately saturated hue can be represented as RGB 188, 144, 213 in digital design or CMYK 12%, 32%, 0%, 16% for print applications. Find matching Pantone color.

East Side color values

HEX: #BC90D5
RGB: 188, 144, 213
HSL: 278°, 45%, 70%
CMYK: 12, 32, 0, 16

Shades & tints

Darker Lighter

About this color

East Side sits at 278° on the color wheel with 45% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. The moderate 45% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, East Side is rendered as rgb(188, 144, 213), where the blue channel is highest at 213, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, East Side translates to a CMYK breakdown of 12C 32M 0Y 16K. The low-to-moderate black value (16%) means the color's character in print comes primarily from its magenta ink content (32%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use East Side

CSS Variable

:root {
  --brand-primary: #BC90D5;
  --brand-primary-rgb: 188, 144, 213;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BC90D5',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 12%
M: 32%
Y: 0%
K: 16%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(188, 144, 213)
rgba(188, 144, 213, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 278° on the color wheel

Frequently asked questions

What color is #BC90D5?

#BC90D5 is East Side, a cool light color with RGB values of 188, 144, 213. It has a hue of 278°, 45% saturation, and 70% lightness in the HSL color space.

What is the RGB value of #BC90D5?

The RGB color code for #BC90D5 is rgb(188, 144, 213). This means it contains 188 red, 144 green, and 213 blue in the RGB color model.

Is East Side a warm or cool color?

East Side (#BC90D5) is a cool color with a hue between 120-300° on the color wheel.

How do I use #BC90D5 in CSS?

You can use #BC90D5 in CSS with: background-color: #BC90D5; or color: #BC90D5; or as an RGB value: rgb(188, 144, 213). For print design, use CMYK: 12%, 32%, 0%, 16%.