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Plum

#BB77B6

Plum is a warm light color with the hex code #BB77B6. This moderately saturated hue can be represented as RGB 187, 119, 182 in digital design or CMYK 0%, 36%, 3%, 27% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#BB77B6
RGB
187, 119, 182
HSL
304°, 33%, 60%
CMYK
0, 36, 3, 27

Shades & Tints

Darker Lighter

About this color

Plum sits at 304° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 33% saturation and 60% lightness, this moderately saturated light hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Light colors are ideal for backgrounds and creating breathing room in layouts.

When using Plum in print, the CMYK breakdown of 0%, 36%, 3%, 27% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #BB77B6;
  --brand-primary-rgb: 187, 119, 182;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BB77B6',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 36%
Y: 3%
K: 27%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(187, 119, 182)
rgba(187, 119, 182, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 304° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #BB77B6?
#BB77B6 is Plum, a warm light color with RGB values of 187, 119, 182. It has a hue of 304°, 33% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #BB77B6?
The RGB color code for #BB77B6 is rgb(187, 119, 182). This means it contains 187 red, 119 green, and 182 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#BB77B6) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BB77B6 in CSS?
You can use #BB77B6 in CSS with: background-color: #BB77B6; or color: #BB77B6; or as an RGB value: rgb(187, 119, 182). For print design, use CMYK: 0%, 36%, 3%, 27%.

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