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Plum

#AA55A4

Plum is a warm medium color with the hex code #AA55A4. This moderately saturated hue can be represented as RGB 170, 85, 164 in digital design or CMYK 0%, 50%, 4%, 33% for print applications. Find matching Pantone color.

Plum color values

HEX
#AA55A4
RGB
170, 85, 164
HSL
304°, 33%, 50%
CMYK
0, 50, 4, 33

Shades & tints

Darker Lighter

About this color

Plum sits at 304° on the color wheel with 33% saturation and 50% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 33% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(170, 85, 164), where the red channel dominates at 170, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 50M 4Y 33K. With a moderate key (33%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #AA55A4;
  --brand-primary-rgb: 170, 85, 164;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AA55A4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 50%
Y: 4%
K: 33%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(170, 85, 164)
rgba(170, 85, 164, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 304° on the color wheel

Nubank logo
Nubank
Dunkin' logo
Dunkin'

Frequently asked questions

What color is #AA55A4?
#AA55A4 is Plum, a warm medium color with RGB values of 170, 85, 164. It has a hue of 304°, 33% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #AA55A4?
The RGB color code for #AA55A4 is rgb(170, 85, 164). This means it contains 170 red, 85 green, and 164 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#AA55A4) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AA55A4 in CSS?
You can use #AA55A4 in CSS with: background-color: #AA55A4; or color: #AA55A4; or as an RGB value: rgb(170, 85, 164). For print design, use CMYK: 0%, 50%, 4%, 33%.

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