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Heliotrope

#BB44EE

Heliotrope is a cool light color with the hex code #BB44EE. This vibrant hue can be represented as RGB 187, 68, 238 in digital design or CMYK 21%, 71%, 0%, 7% for print applications. Find matching Pantone color.

Heliotrope color values

HEX
#BB44EE
RGB
187, 68, 238
HSL
282°, 83%, 60%
CMYK
21, 71, 0, 7

About this color

Heliotrope sits at 282° on the color wheel with 83% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 83%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Heliotrope is rendered as rgb(187, 68, 238), where the blue channel is highest at 238, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Heliotrope translates to a CMYK breakdown of 21C 71M 0Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its magenta ink content (71%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Heliotrope

CSS Variable

:root {
  --brand-primary: #BB44EE;
  --brand-primary-rgb: 187, 68, 238;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BB44EE',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 21%
M: 71%
Y: 0%
K: 7%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(187, 68, 238)
rgba(187, 68, 238, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 282° on the color wheel

Frequently asked questions

What color is #BB44EE?
#BB44EE is Heliotrope, a cool light color with RGB values of 187, 68, 238. It has a hue of 282°, 83% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #BB44EE?
The RGB color code for #BB44EE is rgb(187, 68, 238). This means it contains 187 red, 68 green, and 238 blue in the RGB color model.
Is Heliotrope a warm or cool color?
Heliotrope (#BB44EE) is a cool color with a hue between 120-300° on the color wheel.
How do I use #BB44EE in CSS?
You can use #BB44EE in CSS with: background-color: #BB44EE; or color: #BB44EE; or as an RGB value: rgb(187, 68, 238). For print design, use CMYK: 21%, 71%, 0%, 7%.