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Thunderbird

#B81417

Thunderbird is a warm medium color with the hex code #B81417. This vibrant hue can be represented as RGB 184, 20, 23 in digital design or CMYK 0%, 89%, 88%, 28% for print applications. Find matching Pantone color.

Thunderbird color values

HEX
#B81417
RGB
184, 20, 23
HSL
359°, 80%, 40%
CMYK
0, 89, 88, 28

Shades & tints

Darker Lighter

About this color

Thunderbird sits at 359° on the color wheel with 80% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 80%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Thunderbird is rendered as rgb(184, 20, 23), where the red channel dominates at 184, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Thunderbird translates to a CMYK breakdown of 0C 89M 88Y 28K. With a moderate key (28%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Thunderbird

CSS Variable 

:root {
  --brand-primary: #B81417;
  --brand-primary-rgb: 184, 20, 23;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B81417',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 89%
Y: 88%
K: 28%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(184, 20, 23)
rgba(184, 20, 23, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 359° on the color wheel

Lenovo logo
Lenovo
Airbnb logo
Airbnb
CNN logo
CNN
Coca-Cola logo
Coca-Cola

Frequently asked questions

What color is #B81417?
#B81417 is Thunderbird, a warm medium color with RGB values of 184, 20, 23. It has a hue of 359°, 80% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B81417?
The RGB color code for #B81417 is rgb(184, 20, 23). This means it contains 184 red, 20 green, and 23 blue in the RGB color model.
Is Thunderbird a warm or cool color?
Thunderbird (#B81417) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B81417 in CSS?
You can use #B81417 in CSS with: background-color: #B81417; or color: #B81417; or as an RGB value: rgb(184, 20, 23). For print design, use CMYK: 0%, 89%, 88%, 28%.

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