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Red Violet

#B4188A

Red Violet is a warm medium color with the hex code #B4188A. This vibrant hue can be represented as RGB 180, 24, 138 in digital design or CMYK 0%, 87%, 23%, 29% for print applications. Find matching Pantone color.

Red Violet color values

HEX
#B4188A
RGB
180, 24, 138
HSL
316°, 76%, 40%
CMYK
0, 87, 23, 29

Shades & tints

Darker Lighter

About this color

Red Violet sits at 316° on the color wheel with 76% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Red Violet is rendered as rgb(180, 24, 138), where the red channel dominates at 180, giving the color a clear red cast. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Red Violet translates to a CMYK breakdown of 0C 87M 23Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Red Violet

CSS Variable 

:root {
  --brand-primary: #B4188A;
  --brand-primary-rgb: 180, 24, 138;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B4188A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 87%
Y: 23%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(180, 24, 138)
rgba(180, 24, 138, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 316° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram
LG logo
LG

Frequently asked questions

What color is #B4188A?
#B4188A is Red Violet, a warm medium color with RGB values of 180, 24, 138. It has a hue of 316°, 76% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B4188A?
The RGB color code for #B4188A is rgb(180, 24, 138). This means it contains 180 red, 24 green, and 138 blue in the RGB color model.
Is Red Violet a warm or cool color?
Red Violet (#B4188A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B4188A in CSS?
You can use #B4188A in CSS with: background-color: #B4188A; or color: #B4188A; or as an RGB value: rgb(180, 24, 138). For print design, use CMYK: 0%, 87%, 23%, 29%.

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