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Shocking Pink

#E01FAD

Shocking Pink is a warm medium color with the hex code #E01FAD. This vibrant hue can be represented as RGB 224, 31, 173 in digital design or CMYK 0%, 86%, 23%, 12% for print applications. Find matching Pantone color.

Shocking Pink color values

HEX
#E01FAD
RGB
224, 31, 173
HSL
316°, 76%, 50%
CMYK
0, 86, 23, 12

About this color

Shocking Pink sits at 316° on the color wheel with 76% saturation and 50% lightness, placing it in the violet-magenta segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Shocking Pink is rendered as rgb(224, 31, 173), where the red channel dominates at 224, giving the color a clear red cast. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Shocking Pink translates to a CMYK breakdown of 0C 86M 23Y 12K. The low-to-moderate black value (12%) means the color's character in print comes primarily from its magenta ink content (86%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Shocking Pink

CSS Variable

:root {
  --brand-primary: #E01FAD;
  --brand-primary-rgb: 224, 31, 173;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E01FAD',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 86%
Y: 23%
K: 12%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(224, 31, 173)
rgba(224, 31, 173, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 316° on the color wheel

Frequently asked questions

What color is #E01FAD?
#E01FAD is Shocking Pink, a warm medium color with RGB values of 224, 31, 173. It has a hue of 316°, 76% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #E01FAD?
The RGB color code for #E01FAD is rgb(224, 31, 173). This means it contains 224 red, 31 green, and 173 blue in the RGB color model.
Is Shocking Pink a warm or cool color?
Shocking Pink (#E01FAD) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E01FAD in CSS?
You can use #E01FAD in CSS with: background-color: #E01FAD; or color: #E01FAD; or as an RGB value: rgb(224, 31, 173). For print design, use CMYK: 0%, 86%, 23%, 12%.