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Cold Purple

#AE9CC9

Cold Purple is a cool light color with the hex code #AE9CC9. This muted hue can be represented as RGB 174, 156, 201 in digital design or CMYK 13%, 22%, 0%, 21% for print applications. Find matching Pantone color.

Cold Purple color values

HEX
#AE9CC9
RGB
174, 156, 201
HSL
264°, 29%, 70%
CMYK
13, 22, 0, 21

About this color

Cold Purple sits at 264° on the color wheel with 29% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 29% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Cold Purple is rendered as rgb(174, 156, 201), where the blue channel is highest at 201, anchoring the color in the cool register. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, Cold Purple translates to a CMYK breakdown of 13C 22M 0Y 21K. The low-to-moderate black value (21%) means the color's character in print comes primarily from its magenta ink content (22%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Cold Purple

CSS Variable

:root {
  --brand-primary: #AE9CC9;
  --brand-primary-rgb: 174, 156, 201;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#AE9CC9',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 13%
M: 22%
Y: 0%
K: 21%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(174, 156, 201)
rgba(174, 156, 201, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 264° on the color wheel

Frequently asked questions

What color is #AE9CC9?
#AE9CC9 is Cold Purple, a cool light color with RGB values of 174, 156, 201. It has a hue of 264°, 29% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #AE9CC9?
The RGB color code for #AE9CC9 is rgb(174, 156, 201). This means it contains 174 red, 156 green, and 201 blue in the RGB color model.
Is Cold Purple a warm or cool color?
Cold Purple (#AE9CC9) is a cool color with a hue between 120-300° on the color wheel.
How do I use #AE9CC9 in CSS?
You can use #AE9CC9 in CSS with: background-color: #AE9CC9; or color: #AE9CC9; or as an RGB value: rgb(174, 156, 201). For print design, use CMYK: 13%, 22%, 0%, 21%.