Purple Heart is a
cool light color with the hex code #AE3FF3.
This vibrant hue can be represented as RGB
174, 63, 243 in digital design or CMYK 28%, 74%, 0%, 5% for print applications.
Find matching Pantone color.
Purple Heart
#AE3FF3
Purple Heart color values
- HEX
- #AE3FF3
- RGB
- 174, 63, 243
- HSL
- 277°, 88%, 60%
- CMYK
- 28, 74, 0, 5
Shades & tints
Darker Lighter
About this color
Purple Heart sits at 277° on the color wheel with 88% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 88%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Purple Heart is rendered as rgb(174, 63, 243), where the blue channel is highest at 243, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Purple Heart translates to a CMYK breakdown of 28C 74M 0Y 5K. With almost no black ink (5%), this color is built almost entirely from process inks: 28% cyan, 74% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Purple Heart
CSS Variable
:root {
--brand-primary: #AE3FF3;
--brand-primary-rgb: 174, 63, 243;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#AE3FF3',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 28%
M: 74%
Y: 0%
K: 5%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(174, 63, 243)
rgba(174, 63, 243, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #AE3FF3?
#AE3FF3 is Purple Heart, a cool light color with RGB values of 174, 63, 243. It has a hue of 277°, 88%
saturation, and 60% lightness in the HSL color
space.
What is the RGB value of #AE3FF3?
The RGB color code for #AE3FF3 is rgb(174, 63, 243). This means it contains 174 red,
63 green, and 243 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#AE3FF3) is a cool color with a hue between 120-300° on the color wheel.
How do I use #AE3FF3 in CSS?
You can use #AE3FF3 in CSS with:
background-color: #AE3FF3; or color: #AE3FF3; or as an RGB value: rgb(174, 63, 243). For print design, use CMYK: 28%, 74%, 0%, 5%.