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Violet Eggplant

#AE3DC2

Violet Eggplant is a cool medium color with the hex code #AE3DC2. This moderately saturated hue can be represented as RGB 174, 61, 194 in digital design or CMYK 10%, 69%, 0%, 24% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#AE3DC2
RGB
174, 61, 194
HSL
291°, 52%, 50%
CMYK
10, 69, 0, 24

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 291° on the color wheel with 52% saturation and 50% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 52% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Violet Eggplant is rendered as rgb(174, 61, 194), where the blue channel is highest at 194, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Violet Eggplant translates to a CMYK breakdown of 10C 69M 0Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its magenta ink content (69%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #AE3DC2;
  --brand-primary-rgb: 174, 61, 194;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AE3DC2',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 10%
M: 69%
Y: 0%
K: 24%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(174, 61, 194)
rgba(174, 61, 194, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

6 brand s with colors near 291° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #AE3DC2?
#AE3DC2 is Violet Eggplant, a cool medium color with RGB values of 174, 61, 194. It has a hue of 291°, 52% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #AE3DC2?
The RGB color code for #AE3DC2 is rgb(174, 61, 194). This means it contains 174 red, 61 green, and 194 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#AE3DC2) is a cool color with a hue between 120-300° on the color wheel.
How do I use #AE3DC2 in CSS?
You can use #AE3DC2 in CSS with: background-color: #AE3DC2; or color: #AE3DC2; or as an RGB value: rgb(174, 61, 194). For print design, use CMYK: 10%, 69%, 0%, 24%.

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