Skip to main content

Cold Purple

#AD99CC

Cold Purple is a cool light color with the hex code #AD99CC. This moderately saturated hue can be represented as RGB 173, 153, 204 in digital design or CMYK 15%, 25%, 0%, 20% for print applications. Find matching Pantone color.

Cold Purple color values

HEX
#AD99CC
RGB
173, 153, 204
HSL
264°, 33%, 70%
CMYK
15, 25, 0, 20

Shades & tints

Darker Lighter

About this color

Cold Purple sits at 264° on the color wheel with 33% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. The moderate 33% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Cold Purple is rendered as rgb(173, 153, 204), where the blue channel is highest at 204, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Cold Purple translates to a CMYK breakdown of 15C 25M 0Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its magenta ink content (25%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Cold Purple

CSS Variable 

:root {
  --brand-primary: #AD99CC;
  --brand-primary-rgb: 173, 153, 204;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AD99CC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 15%
M: 25%
Y: 0%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(173, 153, 204)
rgba(173, 153, 204, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 264° on the color wheel

Patagonia logo
Patagonia
Twitch logo
Twitch
Canva logo
Canva
Figma logo
Figma

Frequently asked questions

What color is #AD99CC?
#AD99CC is Cold Purple, a cool light color with RGB values of 173, 153, 204. It has a hue of 264°, 33% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #AD99CC?
The RGB color code for #AD99CC is rgb(173, 153, 204). This means it contains 173 red, 153 green, and 204 blue in the RGB color model.
Is Cold Purple a warm or cool color?
Cold Purple (#AD99CC) is a cool color with a hue between 120-300° on the color wheel.
How do I use #AD99CC in CSS?
You can use #AD99CC in CSS with: background-color: #AD99CC; or color: #AD99CC; or as an RGB value: rgb(173, 153, 204). For print design, use CMYK: 15%, 25%, 0%, 20%.

Color tools