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Medium Red Violet

#A83489

Medium Red Violet is a warm medium color with the hex code #A83489. This moderately saturated hue can be represented as RGB 168, 52, 137 in digital design or CMYK 0%, 69%, 18%, 34% for print applications. Find matching Pantone color.

Medium Red Violet color values

HEX
#A83489
RGB
168, 52, 137
HSL
316°, 53%, 43%
CMYK
0, 69, 18, 34

About this color

Medium Red Violet sits at 316° on the color wheel with 53% saturation and 43% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 53% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Medium Red Violet is rendered as rgb(168, 52, 137), where the red channel dominates at 168, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Medium Red Violet translates to a CMYK breakdown of 0C 69M 18Y 34K. With a moderate key (34%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Medium Red Violet

CSS Variable

:root {
  --brand-primary: #A83489;
  --brand-primary-rgb: 168, 52, 137;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#A83489',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 69%
Y: 18%
K: 34%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(168, 52, 137)
rgba(168, 52, 137, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 316° on the color wheel

Frequently asked questions

What color is #A83489?
#A83489 is Medium Red Violet, a warm medium color with RGB values of 168, 52, 137. It has a hue of 316°, 53% saturation, and 43% lightness in the HSL color space.
What is the RGB value of #A83489?
The RGB color code for #A83489 is rgb(168, 52, 137). This means it contains 168 red, 52 green, and 137 blue in the RGB color model.
Is Medium Red Violet a warm or cool color?
Medium Red Violet (#A83489) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #A83489 in CSS?
You can use #A83489 in CSS with: background-color: #A83489; or color: #A83489; or as an RGB value: rgb(168, 52, 137). For print design, use CMYK: 0%, 69%, 18%, 34%.