Loulou is a
warm dark color with the hex code #4E1840.
This moderately saturated hue can be represented as RGB
78, 24, 64 in digital design or CMYK 0%, 69%, 18%, 69% for print applications.
Find matching Pantone color.
Loulou
#4E1840
Loulou color values
- HEX
- #4E1840
- RGB
- 78, 24, 64
- HSL
- 316°, 53%, 20%
- CMYK
- 0, 69, 18, 69
Shades & tints
Darker Lighter
About this color
Loulou sits at 316° on the color wheel with 53% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 53% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Loulou is rendered as rgb(78, 24, 64), where the red channel dominates at 78, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.
For print, Loulou translates to a CMYK breakdown of 0C 69M 18Y 69K. A substantial black component (69%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Loulou
CSS Variable
:root {
--brand-primary: #4E1840;
--brand-primary-rgb: 78, 24, 64;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#4E1840',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 69%
Y: 18%
K: 69%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(78, 24, 64)
rgba(78, 24, 64, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #4E1840?
#4E1840 is Loulou, a warm dark color with RGB values of 78, 24, 64. It has a hue of 316°, 53%
saturation, and 20% lightness in the HSL color
space.
What is the RGB value of #4E1840?
The RGB color code for #4E1840 is rgb(78, 24, 64). This means it contains 78 red,
24 green, and 64 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#4E1840) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #4E1840 in CSS?
You can use #4E1840 in CSS with:
background-color: #4E1840; or color: #4E1840; or as an RGB value: rgb(78, 24, 64). For print design, use CMYK: 0%, 69%, 18%, 69%.