Cold Purple is a
cool light color with the hex code #A696CF.
This moderately saturated hue can be represented as RGB
166, 150, 207 in digital design or CMYK 20%, 28%, 0%, 19% for print applications.
Find matching Pantone color.
Cold Purple
#A696CF
Cold Purple color values
- HEX
- #A696CF
- RGB
- 166, 150, 207
- HSL
- 257°, 37%, 70%
- CMYK
- 20, 28, 0, 19
Shades & tints
Darker Lighter
About this color
Cold Purple sits at 257° on the color wheel with 37% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Cold Purple is rendered as rgb(166, 150, 207), where the blue channel is highest at 207, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.
For print, Cold Purple translates to a CMYK breakdown of 20C 28M 0Y 19K. The low-to-moderate black value (19%) means the color's character in print comes primarily from its magenta ink content (28%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Cold Purple
CSS Variable
:root {
--brand-primary: #A696CF;
--brand-primary-rgb: 166, 150, 207;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#A696CF',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 20%
M: 28%
Y: 0%
K: 19%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(166, 150, 207)
rgba(166, 150, 207, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #A696CF?
#A696CF is Cold Purple, a cool light color with RGB values of 166, 150, 207. It has a hue of 257°, 37%
saturation, and 70% lightness in the HSL color
space.
What is the RGB value of #A696CF?
The RGB color code for #A696CF is rgb(166, 150, 207). This means it contains 166 red,
150 green, and 207 blue in the RGB color model.
Is Cold Purple a warm or cool color?
Cold Purple (#A696CF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A696CF in CSS?
You can use #A696CF in CSS with:
background-color: #A696CF; or color: #A696CF; or as an RGB value: rgb(166, 150, 207). For print design, use CMYK: 20%, 28%, 0%, 19%.