Shiraz is a
warm dark color with the hex code #A50034.
Also known as
"LG Active Red"
by LG
.
This vibrant hue can be represented as RGB
165, 0, 52 in digital design or CMYK 0%, 100%, 68%, 35% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Shiraz
#A50034 aka “LG Active Red” by LG
Shiraz color values
- HEX
- #A50034
- RGB
- 165, 0, 52
- HSL
- 341°, 100%, 32%
- CMYK
- 0, 100, 68, 35
Shades & tints
Darker Lighter
About this color
Shiraz sits at 341° on the color wheel with 100% saturation and 32% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Shiraz is rendered as rgb(165, 0, 52), where the red channel dominates at 165, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Shiraz translates to a CMYK breakdown of 0C 100M 68Y 35K. With a moderate key (35%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as LG Active Red.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Shiraz
CSS Variable
:root {
--brand-primary: #A50034;
--brand-primary-rgb: 165, 0, 52;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#A50034',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 100%
Y: 68%
K: 35%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(165, 0, 52)
rgba(165, 0, 52, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #A50034?
#A50034 is Shiraz, a warm dark color with RGB values of 165, 0, 52. It has a hue of 341°, 100%
saturation, and 32% lightness in the HSL color
space.
What is the RGB value of #A50034?
The RGB color code for #A50034 is rgb(165, 0, 52). This means it contains 165 red,
0 green, and 52 blue in the RGB color model.
Is Shiraz a warm or cool color?
Shiraz (#A50034) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #A50034 in CSS?
You can use #A50034 in CSS with:
background-color: #A50034; or color: #A50034; or as an RGB value: rgb(165, 0, 52). For print design, use CMYK: 0%, 100%, 68%, 35%.