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Purple

#A305C7

Purple is a cool medium color with the hex code #A305C7. This vibrant hue can be represented as RGB 163, 5, 199 in digital design or CMYK 18%, 97%, 0%, 22% for print applications. Find matching Pantone color.

Purple color values

HEX
#A305C7
RGB
163, 5, 199
HSL
289°, 95%, 40%
CMYK
18, 97, 0, 22

Shades & tints

Darker Lighter

About this color

Purple sits at 289° on the color wheel with 95% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 95%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple is rendered as rgb(163, 5, 199), where the blue channel is highest at 199, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple translates to a CMYK breakdown of 18C 97M 0Y 22K. The low-to-moderate black value (22%) means the color's character in print comes primarily from its magenta ink content (97%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #A305C7;
  --brand-primary-rgb: 163, 5, 199;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#A305C7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 18%
M: 97%
Y: 0%
K: 22%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(163, 5, 199)
rgba(163, 5, 199, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 289° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #A305C7?
#A305C7 is Purple, a cool medium color with RGB values of 163, 5, 199. It has a hue of 289°, 95% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #A305C7?
The RGB color code for #A305C7 is rgb(163, 5, 199). This means it contains 163 red, 5 green, and 199 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#A305C7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A305C7 in CSS?
You can use #A305C7 in CSS with: background-color: #A305C7; or color: #A305C7; or as an RGB value: rgb(163, 5, 199). For print design, use CMYK: 18%, 97%, 0%, 22%.

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