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Purple Heart

#A259FF aka “Figma Purple” by Figma

Purple Heart is a cool light color with the hex code #A259FF. Also known as "Figma Purple" by Figma . This vibrant hue can be represented as RGB 162, 89, 255 in digital design or CMYK 36%, 65%, 0%, 0% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Purple Heart color values

HEX
#A259FF
RGB
162, 89, 255
HSL
266°, 100%, 67%
CMYK
36, 65, 0, 0

About this color

Purple Heart sits at 266° on the color wheel with 100% saturation and 67% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Purple Heart is rendered as rgb(162, 89, 255), where the blue channel is highest at 255, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Purple Heart translates to a CMYK breakdown of 36C 65M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 36% cyan, 65% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Figma Purple.

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #A259FF;
  --brand-primary-rgb: 162, 89, 255;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#A259FF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 36%
M: 65%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(162, 89, 255)
rgba(162, 89, 255, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Purple Heart

1 brand uses this color in their identity

Brands using similar hue

10 brand s with colors near 266° on the color wheel

Frequently asked questions

What color is #A259FF?
#A259FF is Purple Heart, a cool light color with RGB values of 162, 89, 255. It has a hue of 266°, 100% saturation, and 67% lightness in the HSL color space.
What is the RGB value of #A259FF?
The RGB color code for #A259FF is rgb(162, 89, 255). This means it contains 162 red, 89 green, and 255 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#A259FF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A259FF in CSS?
You can use #A259FF in CSS with: background-color: #A259FF; or color: #A259FF; or as an RGB value: rgb(162, 89, 255). For print design, use CMYK: 36%, 65%, 0%, 0%.