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Purple

#A108C4

Purple is a cool medium color with the hex code #A108C4. This vibrant hue can be represented as RGB 161, 8, 196 in digital design or CMYK 18%, 96%, 0%, 23% for print applications. Find matching Pantone color.

Purple color values

HEX
#A108C4
RGB
161, 8, 196
HSL
289°, 92%, 40%
CMYK
18, 96, 0, 23

About this color

Purple sits at 289° on the color wheel with 92% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 92%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple is rendered as rgb(161, 8, 196), where the blue channel is highest at 196, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple translates to a CMYK breakdown of 18C 96M 0Y 23K. The low-to-moderate black value (23%) means the color's character in print comes primarily from its magenta ink content (96%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple

CSS Variable

:root {
  --brand-primary: #A108C4;
  --brand-primary-rgb: 161, 8, 196;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#A108C4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 18%
M: 96%
Y: 0%
K: 23%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(161, 8, 196)
rgba(161, 8, 196, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 289° on the color wheel

Frequently asked questions

What color is #A108C4?
#A108C4 is Purple, a cool medium color with RGB values of 161, 8, 196. It has a hue of 289°, 92% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #A108C4?
The RGB color code for #A108C4 is rgb(161, 8, 196). This means it contains 161 red, 8 green, and 196 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#A108C4) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A108C4 in CSS?
You can use #A108C4 in CSS with: background-color: #A108C4; or color: #A108C4; or as an RGB value: rgb(161, 8, 196). For print design, use CMYK: 18%, 96%, 0%, 23%.