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Lavender

#9B77BB

Lavender is a cool light color with the hex code #9B77BB. This moderately saturated hue can be represented as RGB 155, 119, 187 in digital design or CMYK 17%, 36%, 0%, 27% for print applications. Find matching Pantone color.

Lavender Color Values

HEX
#9B77BB
RGB
155, 119, 187
HSL
272°, 33%, 60%
CMYK
17, 36, 0, 27

About this color

Lavender sits at 272° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 33% saturation and 60% lightness, this moderately saturated light hue balances visibility with restraint.

In digital design, cool colors like Lavender work well for backgrounds, navigation, and establishing trust. Light colors are ideal for backgrounds and creating breathing room in layouts.

When using Lavender in print, the CMYK breakdown of 17%, 36%, 0%, 27% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Lavender

CSS Variable

:root {
  --brand-primary: #9B77BB;
  --brand-primary-rgb: 155, 119, 187;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9B77BB',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 17%
M: 36%
Y: 0%
K: 27%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(155, 119, 187)
rgba(155, 119, 187, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 272° on the color wheel

Frequently Asked Questions

What color is #9B77BB?
#9B77BB is Lavender, a cool light color with RGB values of 155, 119, 187. It has a hue of 272°, 33% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #9B77BB?
The RGB color code for #9B77BB is rgb(155, 119, 187). This means it contains 155 red, 119 green, and 187 blue in the RGB color model.
Is Lavender a warm or cool color?
Lavender (#9B77BB) is a cool color with a hue between 120-300° on the color wheel.
How do I use #9B77BB in CSS?
You can use #9B77BB in CSS with: background-color: #9B77BB; or color: #9B77BB; or as an RGB value: rgb(155, 119, 187). For print design, use CMYK: 17%, 36%, 0%, 27%.