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Violet Eggplant

#9B319B

Violet Eggplant is a warm medium color with the hex code #9B319B. This moderately saturated hue can be represented as RGB 155, 49, 155 in digital design or CMYK 0%, 68%, 0%, 39% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#9B319B
RGB
155, 49, 155
HSL
300°, 52%, 40%
CMYK
0, 68, 0, 39

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 300° on the color wheel with 52% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 52% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Violet Eggplant is rendered as rgb(155, 49, 155), where the red channel dominates at 155, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Violet Eggplant translates to a CMYK breakdown of 0C 68M 0Y 39K. With a moderate key (39%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #9B319B;
  --brand-primary-rgb: 155, 49, 155;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#9B319B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 68%
Y: 0%
K: 39%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(155, 49, 155)
rgba(155, 49, 155, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 300° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #9B319B?
#9B319B is Violet Eggplant, a warm medium color with RGB values of 155, 49, 155. It has a hue of 300°, 52% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #9B319B?
The RGB color code for #9B319B is rgb(155, 49, 155). This means it contains 155 red, 49 green, and 155 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#9B319B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #9B319B in CSS?
You can use #9B319B in CSS with: background-color: #9B319B; or color: #9B319B; or as an RGB value: rgb(155, 49, 155). For print design, use CMYK: 0%, 68%, 0%, 39%.

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