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Plum

#742574

Plum is a warm dark color with the hex code #742574. This moderately saturated hue can be represented as RGB 116, 37, 116 in digital design or CMYK 0%, 68%, 0%, 55% for print applications. Find matching Pantone color.

Plum color values

HEX
#742574
RGB
116, 37, 116
HSL
300°, 52%, 30%
CMYK
0, 68, 0, 55

Shades & tints

Darker Lighter

About this color

Plum sits at 300° on the color wheel with 52% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 52% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Plum is rendered as rgb(116, 37, 116), where the red channel dominates at 116, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 68M 0Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #742574;
  --brand-primary-rgb: 116, 37, 116;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#742574',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 68%
Y: 0%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(116, 37, 116)
rgba(116, 37, 116, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 300° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #742574?
#742574 is Plum, a warm dark color with RGB values of 116, 37, 116. It has a hue of 300°, 52% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #742574?
The RGB color code for #742574 is rgb(116, 37, 116). This means it contains 116 red, 37 green, and 116 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#742574) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #742574 in CSS?
You can use #742574 in CSS with: background-color: #742574; or color: #742574; or as an RGB value: rgb(116, 37, 116). For print design, use CMYK: 0%, 68%, 0%, 55%.

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