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Amethyst

#9968CA

Amethyst is a cool light color with the hex code #9968CA. This moderately saturated hue can be represented as RGB 153, 104, 202 in digital design or CMYK 24%, 49%, 0%, 21% for print applications. Find matching Pantone color.

Amethyst color values

HEX
#9968CA
RGB
153, 104, 202
HSL
270°, 48%, 60%
CMYK
24, 49, 0, 21

About this color

Amethyst sits at 270° on the color wheel with 48% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. The moderate 48% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Amethyst is rendered as rgb(153, 104, 202), where the blue channel is highest at 202, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Amethyst translates to a CMYK breakdown of 24C 49M 0Y 21K. The low-to-moderate black value (21%) means the color's character in print comes primarily from its magenta ink content (49%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amethyst

CSS Variable

:root {
  --brand-primary: #9968CA;
  --brand-primary-rgb: 153, 104, 202;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9968CA',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 24%
M: 49%
Y: 0%
K: 21%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(153, 104, 202)
rgba(153, 104, 202, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #9968CA?
#9968CA is Amethyst, a cool light color with RGB values of 153, 104, 202. It has a hue of 270°, 48% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #9968CA?
The RGB color code for #9968CA is rgb(153, 104, 202). This means it contains 153 red, 104 green, and 202 blue in the RGB color model.
Is Amethyst a warm or cool color?
Amethyst (#9968CA) is a cool color with a hue between 120-300° on the color wheel.
How do I use #9968CA in CSS?
You can use #9968CA in CSS with: background-color: #9968CA; or color: #9968CA; or as an RGB value: rgb(153, 104, 202). For print design, use CMYK: 24%, 49%, 0%, 21%.